QR Codes in Print and Electronic Books

I think that this is really, really cool: TSTC [Texas State Technical College] Publishing, which is both my publisher and one of my editing clients, is using QR codes in its printed and electronic textbooks. This is what the publisher says on its Facebook page:

We have seen the future of textbook publishing, and thankfully it's a title we're releasing! Our forthcoming 3rd edition of Taking Charge: Your Education, Your Career, Your Life features, among other things, digital ancillary content that will be easily accessible (for free!) from both the print and e-book editions. Take a look at a sample at Issuu.com. (Remember, though, publication is still almost six months away, so this is most definitely a work in progress!)

Readers can the QR codes in the printed book with their cell phones and be taken to additional online book content. If you don't know what QR codes are, you can find an explanation here.

I love the book's redesign too. Additional disclosure: I was brought in as a coauthor for the second edition of the book in 2010.


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