KOK Edit: Your favorite copyeditor since 1984(SM)
KOK Edit: your favorite copyeditor since 1984(SM) KOK Edit: your favorite copyeditor since 1984(SM) Katharine O'Moore Klopf
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Monday, January 31, 2011

How Come You're Not Getting the Rates You Want as an Editorial Pro?

At some point in your career as a self-employed editorial professional, you're going to compare your fees with those of your colleagues. And some of you are going to wonder why you earn so much less than they do. It just might be your clientele.

Unfortunately, the arena that may most interest some freelance editors but that consistently pays low rates and even angles for lower rates is academic publishing. University presses historically have had little funding and thus very small budgets, which means they pay very low rates to freelancers. If academic book and journal manuscripts are your focus, then, you're going to earn very little. As the saying goes, you can't get blood from a turnip.

There is no shame in pulling in low fees if you do it for love of the material you edit. But if money is a problem, you'll have to decide which is more important to you: working on materials that you love—but earning very little because that's what that kind of work pays—or being able to command higher fees, even if the topics that you edit aren't perhaps your first love. If you decide that you want to go where the money is, you can do either of two things:

  • Look for arenas that pay more and that don't require you to earn additional degrees or certifications, such as business-to-business materials, web-site copy, public-relations materials, books and articles published outside academia.
  • Do some research to find a potentially interesting and higher-paying niche that requires more training ... and then invest time and money in getting that training, additional degree(s), or certification.

It's like the situation my husband, a cabinetmaker, faces: He'd love to not have to travel much and work on cabinetry only for nearby folks, but if he did, he'd go out of business for lack of funds. Most of the local folks are members of the middle class and can't and won't pay much at all for his services. So he travels a bit more to go out to Long Island's Hamptons, home to many extremely wealthy people who want all sorts of unheard-of things done with cabinetry and will pay whatever they have to to get those things. He's chosen his market, and it's not the penny-pinching middle class.

Have you put thought into finding a higher-paying clientele?

Friday, January 28, 2011

Sending Holiday Greeting Cards to Clients Gets Results

Most years, I send out "Happy New Year" greeting cards by snail mail to every single one of my clients, even those I haven't edited a project for in several months. At the end of 2010, this amounted to 57 cards, enough to give my writing hand cramps. And I tucked 3 of my business cards into each envelope. In each card, I wished the recipient a happy, healthy, and prosperous 2011; thanked him or her for working with me in the past; and expressed the hope that we would have a chance to work together in 2011.

This marketing practice—one of many I engage in—always pays off.

Already this month, several clients I haven't heard from in a while, mostly international researcher-authors who need ESL (English as a second language) editing of their medical-journal manuscripts, have e-mailed me after getting a greeting card and asked me to edit a manuscript for them. One physician-researcher from China, whose surgical techniques and research appear to be impeccable, though her English definitely is not, e-mailed me yesterday:

Hi, Katharine.

Yesterday, I received your best wishes—a happy new year card. I am excited very much! I have received two gifts from you, a cup* and the card. The three [business] cards of you have been sended to my friends. I inform them to e-mail you if they have papers to edit. If I have paper to edit I will e-mail you too. You are my best partner. I am successful with your help in the past time. I also appreciate you very much.


Of course I e-mailed her right back:

What a delightful message! Thank you so much for giving my business cards to your friends. You have given me a great gift by recommending my editing to them.


I couldn't have wished for a better response to mailing out the cards than from that one author. From her alone, I got my business cards passed along in person to three other researcher-authors and I got three enthusiastic recommendations. Imagine how many potential clients could end up with my contact information if all 57 greeting-card recipients did the same: 171! Even if only some of them do so, that's wonderful.

_________________
*Another of my marketing practices is to send a KOK Edit coffee/tea mug to a new client.

After I conducted an ESL edit of the author's last research article, the journal she submitted it to accepted it for publication. That was the first time any of her research articles had been published in a U.S. medical journal, which was a prestigious accomplishment for her.


Wednesday, January 26, 2011

Resources for Writing and Editing Grant Proposals

I was recently privileged to edit sections of a physician-researcher's proposal for a grant from the National Institutes of Health to fund an experiment whose findings would benefit very ill children. Because this was my first foray into the world of grant proposals, I needed help from colleagues to get up to speed. I asked for links to information resources, and wow, were they helpful! I'm sharing these resources with you here so that maybe you'll be able to spend less time hunting for resources and more time working on grant proposals.

Books

Courses and Online Resources
    • "Grant Writing," Office of Clinical Research Training and Medical Education, National Institutes of Health Clinical Center

    Most of the resources listed here were recommended to me by members of the private Editing-Writing e-mail list of the American Medical Writers Association, the private e-mail list of the Editorial Freelancers Association, and the public Copyediting-L e-mail list. A few of them are courtesy of this blog post from medical writer and editor Stacey C. Tobin.




    A Mentee's Tale

    I'm so proud of self-employed proofreader and copyeditor Cassie Armstrong, one of my mentees! She's such a go-getter. Read her story here, at the blog of my colleague Shakirah Dawud. You can find Cassie on Twitter as @cassiemon.

    Monday, January 24, 2011

    How to Charge: By the Project, by the Hour, or by the Word or Page?

    One of the many business decisions that self-employed copyeditors have to make is how to charge, and that may be more important than what they charge.

    As a copyeditor, you can charge by the hour, by the word or page, or by the project, and there are good reasons for each of these methods. The density of the material you're editing, whether it is indeed ready for copyediting and should have first undergone more developmental editing, the speed at which you edit, limitations on the client's budget, and the type of material you edit can affect how much you effectively earn on each project, especially when you charge a project fee or per-word or per-page fee. Consider what four experienced copyeditors have to say about the various fee structures.

    Editor Audrey Dorsch often quotes project fees to her clients:

    Hourly rates tend to scare people who don't really understand that they are contracting with a business, not hiring an employee. If they see an hourly rate, they compare it to hourly rates they know of in various areas and may or may not like it. With a project fee, they evaluate whether the project is worth that much to them. They don't think about what the editor is making per hour (nor should they—it's none of their business).

    Project fees, then, don't change: You quote a project fee before beginning work on the project, and that's the fee that you will bill the client for when you've finished the project. But editor Elaine Kehoe sometimes prefers to quote hourly rates, where the total amount that she will bill is not known until she is finished with the project:

    [Audrey has] a valid point, but I remain unconvinced that a project fee is always better than an hourly rate. As a case in point, I'm now working on a huge textbook, for which I'm charging my usual hourly rate. But problems have been rampant with the project since the beginning, some of them developmental in nature. In short, the book should really not yet have been sent for copyediting, and I'm ending up cleaning up a lot of things that should've already been set, such as adding a new section to all chapters and making certain global changes. Development and marketing went over the sample chapter I edited and returned it to me to have the newly approved changes made. I've spent a lot of time on the phone with and e-mailing the production editor. The schedule is being revised. If I had done this at a project rate, I'd be losing money. With my hourly rate, I'm assured of getting paid for all the work I do.

    In answer to Elaine's point about potentially losing money with a project rate, editor Amy J. Schneider says:

    That's when you call the client and say that the project is now beyond the scope of what you originally agreed to, and you negotiate a new fee.

    Editor Laurie Rendon, who edits journal articles, book chapters, and other academic materials, always charges by the 250-word page:

    I charge a page rate, and I find it all comes out in the wash. I almost always make close to the same dollar amount per hour (except for small jobs, which always take longer per page). I charge a page rate because in my experience most things I edit end up taking the same amount of time per unit. If it isn't a problem with English, then it's a problem with repetition or omission, or a computer glitch, or something else.

    I hope that these editors' wise words have given you the tools to decide how you'll charge your clients.

    Friday, January 21, 2011

    Adversary or Client? Competitor or Colleague?

    I've noticed a troubling divide among self-employed editorial professionals in how they approach finding work with new clients and responding to requests to share knowledge with other editorial pros.

    Those on the sad side of this divide won't reach out actively, through e-mails, phone calls, or tweets, to potential new clients, fearing that clients encountered this way are likely to be unsavory fly-by-nights who are trying to get work done for little to no pay. Instead, they complain on profession-related e-mail lists that they don't have enough work and ask where there are web sites that will dole out projects to them. I suppose that they also find the prospect of marketing their services and hunting down clients a bit overwhelming, so they want someone or something to feed them projects. I wonder how they can afford to remain self-employed.

    Those on the sad side are also parsimonious with their colleagues. They won't give advice, in person or on e-mail lists, much less on LinkedIn, when asked for it, fearing that their colleagues are merely competitors and will use their advice to steal their clients. They're astounded that anyone would freely share advice, believing that the only way to be a productive editorial pro is to not "waste" time communicating with other pros.

    I'm not saying to ignore your common sense and instincts when dealing with potential clients and with colleagues. And I'm not advocating giving away all of your trade secrets. I'm talking about having a little trust.

    It comes down to worldview. Do we view humans as most often decent? Or do we view them as creatures to be wary of because they're more likely than not to do us harm? I hold the former view, and I'm most often rewarded for it. I've found that whenever I begin any interaction from a stance of wariness, without having any signals to base that wariness on, I have a poor experience. This holds true for me with both potential clients and newly met colleagues, however I've first come into contact with them.

    Which side of the divide are you on, and why?

    Thursday, January 20, 2011

    Why You're Not Getting New Clients Through Social Media

    I know that some of you, seeing the title of this post, are rolling your eyes and thinking something like this: Good grief! There she goes again, yammering on about social media. But this post is for exactly you, to give you an idea or two about why I yammer on.

    If you've only dipped a big toe into the pool of social media and are wondering why new clients haven't responded by showering you with project offers, this post from the blog Writing Thoughts explains why. What it says does not apply to writers alone; it's on target for editors and other editorial pros too.

    If you think Twitter is only for self-centered people telling the world about what they ate for lunch or bought at the shopping mall, this blog post by effervescent Marian Schembari explains why it's for much more than that.

    Lesson: Social-media platforms are just like profession-related associations and e-mail discussion lists—you have to build relationships. If you expect clients and projects to fall into your lap without your having built relationships, you'll be disappointed . . . and poor.

    Tuesday, January 18, 2011

    How to Start Off Right with Authors

    For an author, being edited can feel intrusive. But you, as the editor, can take some preventive actions early on to build a trust-filled author–editor relationship. For 27 years now, I've worked both through publishers and directly with authors, and these practices have always worked for me. I list them here in no particular order:

    • Find something—anything legitimate—to praise in the manuscript. This could be a particularly wonderful sentence, a vivid depiction of a scene, or a piece of humor that the author handled well. This lets the author know that the editor is on his or her side.

    • Make sure that all queries are worded respectfully. Don't grovel or explain things to death, but don't write the equivalent of "Good grief! How can you not have seen that ridiculous dangling modifier?!"

    • Don't use editing jargon that the author may not be familiar with. Explain any terms, such as callout or extract or folio, that you'd normally use among other editors without explanation.

    • Include a cover note to the author when you return the edited manuscript to the publisher, explaining any overall issues. (If you are working directly with the author, then of course this cover note goes directly to the author.) Also describe the level of editing you did at the publisher's request; describe style manual use briefly.

    • Request that when it's time for the author to review edits, the publisher send the author a copy of the style sheet that you created, so that the author can have documentation of why you made the style choices you did. (Again, if you're working directly with the author, this document goes to the author. Take some time to explain the purpose of style sheets and how they work.)

    • Repeat the mantra "It's not my book. It's not my book. It's not my book." It's the author's book, so you have to get into the author's head so that your edits reflect not your voice but the author's. Do not trample the author's voice.

    • Follow the Copyeditor’s Golden Rule: Edit others as you would want to be edited.

    • Double-check unique spellings and unfamiliar terms, such as invented words used in fantasy fiction or terms of art in scholarly manuscripts, with the author or publisher.

    • Be clear in your queries. Word them in such a way to get your questions answered. In other words, don't query by writing, "author: Unclear. Please fix."

    • At the beginning of the manuscript—but after you've finished editing—insert a query that's really a note thanking the author for the privilege of reading his or her work. This is not fawning; it is showing respect.

    • If you communicate directly with the author, do not respond in kind to any temper tantrums. Let the author have his or her say, and then respond calmly, truthfully, and respectfully.

    Have you found additional practices that enhance your relationships with authors? Please share them in the comments. You can learn more about working with authors here.



    Monday, January 10, 2011

    Updating the Details

    Because it's the start of a new year, it's a good idea for self-employed editorial professionals to update their online details.

    Make a list of all of the places online where you have a profession-related profile. For each one, check that your contact information, including these items, is current:

    • Your snail-mail address

    • Your phone and fax numbers

    • Your e-mail address

    • Your web site address

    • Any résumés that you have uploaded

    It's easy to forget this chore, so I have an annual calendar entry that reminds me to update all such information about myself online, plus copyright dates for web sites that I own. That calendar entry lists all the places online where I must do updates: the member directory of the Editorial Freelancers Association, the directory of freelancers maintained by the e-mail list Copyediting-L, my ad on the web site of the Council of Science Editors, the freelancer directory of the Board of Editors in the Life Sciences, the freelancer directory of the American Medical Writers Association, this blog, my business web site, Twitter, Facebook, LinkedIn, and so on.

    Here is a helpful article on how to update your profile on several social-media platforms. Not described there is how to back up your LinkedIn profile: just click the PDF icon on the upper right side of your profile.

    Wednesday, September 29, 2010

    Tax Deductions That U.S. Freelancers Should Be Taking

    Right now, I'm busy with final preparations for a presentation on how freelancers can benefit from their online presence that I'll be making this weekend. Meanwhile, take a look at this piece from Grant Dobbins on income tax deductions that self-employed editorial freelancers should be taking. Check with your accountant for even more ideas on tax deductions.


    publishing

    Friday, September 17, 2010

    Medical Publishing and Full Disclosure of Editing Assistance

    In medical publishing, one of the hot issues now is transparency, or full disclosure, regarding any possible conflicts of interest. It's my stance that as part of transparency, researchers should always disclose to peer-reviewed medical journals that they have contracted with self-employed medical editors to polish their manuscripts before submissions.

    Journals are requiring authors to disclose any potential conflicts of interest, such as whether they received funds, equipment, or other assistance to conduct the research that they are reporting or whether they act as spokespersons for or have a financial stake in the manufacturers of any equipment or medication used in their research. This is because the results of a study on the effects of a particular drug, for example, could be viewed as biased (or, worst-case scenario, perhaps even manipulated) if the drug's manufacturer funded the study or assisted the authors in writing the study report. But if such assistance isn't disclosed, readers won't know that the study results might have been manipulated by researchers who are grateful to the manufacturer for the assistance.

    Accordingly, many organizations related to science publishing recommend and many medical journals now require full disclosure regarding assistance of any kind that authors receive, include writing and editing assistance. For example, see this part of the Uniform Requirements for Manuscripts Submitted to Biomedical Journals, from the International Committee of Medical Journal Editors, especially this statement:

    Authors should identify individuals who provide writing or other assistance and disclose the funding source for this assistance.

    I and many other medical editors interpret "other assistance" to mean editing assistance. Therefore, when I edit journal manuscripts for authors—and I work with a lot of authors all over the world who need my assistance because they're non-native speakers of English—I let them know that I require that they include this statement in the acknowledgments section of their manuscript:

    Katharine O'Moore-Klopf, ELS, of East Setauket, New York, provided professional English-language editing of this article.

    Then the author's target journal can decide whether, according to its disclosure policies, that statement will appear in the published version of the article. And the journal can then also ask the authors how they paid for my services—out of their own pockets, from funds provided by their medical institution, from federal grants, etc. I won't work with any authors who won't agree to my requirement.

    As one former editor of a prominent British medical journal wrote a few months ago on an e-mail list for journal editors, not acknowledging editorial assistance "misleads readers into thinking that the authors are skilled writers."

    publishing

    Wednesday, September 15, 2010

    Conference Presentation: Profiting from Your Online Presence

    Communication Central's Build Your Business conferenceIf you're a self-employed editorial professional, you've found that résumés and business cards aren't enough anymore to keep your work schedule full. Want to know what tools work today and how to use them? Come talk with me, on Saturday, October 2, 2010, on day 2 of the fifth annual Communication Central Build Your Business conference, where I'll lead the session "Profiting from Your Online Presence." I'll teach you how to build your reputation and find clients by using social media, web sites, e-mail discussion lists, and more.

    You can get more details here and register here.

    My main topics will be

    • How to use Twitter to build relationships

    • How to use Facebook to establish community

    • How to use LinkedIn to showcase your talents

    • How to use e-mail discussion lists to build relationships and get referrals

    • How to make sure that your web site showcases your skills and professional personality

    I've been in publishing for 26 years, the first 11 as a production editor for various publishers, and since then as a full-time freelance copyeditor. I am a medical editor with a specialty in editing manuscripts written by non-native speakers of English. My editing has helped researchers in 20-plus nations get their articles published in more than two dozen peer-reviewed journals. I am also the creator and curator of the Copyeditors' Knowledge Base. On Twitter, I am @KOKEdit.

    Please join me and my colleagues at Communication Central's Build Your Business conference this year. The theme is Finding Your Niche/Expanding Your Horizons, and you'll find plenty to help your business grow.


    Tuesday, August 31, 2010

    How to Avoid Getting Stiffed by Clients

    I was recently asked, on an e-mail list for editors, what my techniques are for avoiding getting stiffed by clients and what to do when a client tries to get out of paying me. I'm happy to share my advice here:


    How to Avoid Getting Stiffed and Avoid Cash-Flow Problems
    • Check out new-to-you clients in as many venues as you can think of: profession-related e-mail lists, the client's web site, the Better Business Bureau (or an organization in your nation with a similar function), searches on the Internet. ... I've even asked a corporation unfamiliar to me (a printing press) to provide names and phone numbers for three businesses that I could contact to verify that the corporation made timely payments to its vendors. Don't be deterred by a potential client's disbelief that you want to check them out.

    • Get everything about the proposed project in writing before starting work. Include details such as how much you'll be paid, when you'll be paid, how you'll be paid, and how often you'll be paid during the project.

    • As part of the project agreement, require a down payment on your fee of anywhere from 33% to 100%. The size of your down payment will depend on your negotiating skills and the client's flexibility. Also, make sure that this down payment clears your bank account before you begin work.

    • Before you begin work, make sure that you have full contact details for the client: personal name, corporate name (if applicable), mailing address, at least one e-mail address, phone number, fax number, web-site address, Twitter handle, Facebook page address, etc. If I were to be working with a university student, I would want full contact info for the student's thesis supervisor, plus a letter on the supervisor's departmental letterhead stating that my working with the student is allowed under university rules. If I'm going to be working with a professor or staff member of a comparable institution, I ferret out contact details for that person's boss.

    • Don't work for only one or two clients. Always keep marketing your services, even when you think you have "enough" clients, so that you can keep clients coming in (old clients sometimes fold or disappear) and cash flowing. Take on both large and small projects to help balance cash flow.

    How to Deal with a Slow Payer
    This is good advice from my colleague Dick Margulis for dealing with slow-paying clients.


    Payment-Collection Techniques of Last Resort
    Use these techniques to get your money when you don't care if you lose the client:

    • Claim copyright interest in work you have done but have not been paid for, as explained on an editors' e-mail list by Rich Adin:

    I write something along the following lines:

    I understand that sometimes there are snags with getting the first invoice paid to a new vendor but that, unfortunately, creates a problem as regards your ability to use my work. The problem is that I have a copyright interest in my work until I am paid for my work. I would hate to put a kink in your production process, but as a publisher, I am sure you can understand that it is impossible for me to simply waive my copyright interest.

    In the meantime, here is the completed second batch of manuscript. Let me remind you that I retain a copyright interest in my work until paid. I look forward to receiving payment for the first batch shortly so I can waive my copyright interest, and I look forward to timely payment for the second batch so that my copyright interest is negated.

    Sending something like that often gets quick payment.

    • Hold work over the client's head until you get paid, as I explained in a post to a freelancers' e-mail list:

    There was some major stiffing going on years ago when medical publisher A, a former employer of mine, was acquired by medical publisher B, which has since been acquired by medical publisher C.

    I was the freelance production editor for a journal published by publisher A. Publisher B asked me to continue on, and I did. But payments got later and later, until things were at the 90-plus-days-late point for multiple invoices. I had periodically discussed the matter with absolutely everyone possible at publisher B. No joy; I was told that like every other freelancer of publisher A's who was brought along to publisher B, my being paid would have to await vetting of my contract by publisher B's lawyers.

    Finally, I decided I'd had enough and was willing—nay, deliriously happy—to lose publisher B as a client. I contacted the editor-in-chief of the journal, an MD who was not [an employee of publisher B], and told him what was going on. I told him that I'd enjoyed working with him and his journal for several years but now could no longer afford to do so, especially because the new publisher would not speed up payment. He offered to pay me out of his own pocket. I thanked him but turned him down; I had contacted him not to get money out of him but because I owed him the courtesy of not just dropping out of sight without an explanation. I then contacted the journal's managing editor and let her know that because I'd had absolutely no success with her or her supervisors, I'd informed the editor-in-chief about the situation. She gasped and choked and sounded as if she were going to die on the spot. She told me how unprofessional my actions were; I responded calmly that publisher B was unprofessional in not paying its contractors. She allowed as how she could see what could be done to expedite payment. I said that I was ceasing work on the journal—and would not return any of its materials—until all of the money I was owed arrived in the form of a cashable check.

    I had my money within 3 business days, via FedEx. I then packed up all 400 pounds of in-process materials and archived materials and shipped it to publisher B—on publisher B's FedEx account. It was a joy to watch the FedEx driver log in and load every single one of those boxes ... and to think about how large publisher B's FedEx bill would be for that one giant shipment.



    Helpful Books, Articles, and Audio-Conference CDs
    Here are links to books, articles, and audio CDs on getting paid promptly.


    publishing

    Tuesday, July 20, 2010

    Your Personal Twitter Guru

    If you've followed my blog for at least the last 12 months, you know that I'm a huge fan of using social media—Twitter in particular—as a marketing tool. And yes, I mean marketing your business, all of you editorial freelancers out there. Using Twitter is fun, but every little detail of how you do so effects the impression you make on Twitterdom.

    Scary? It doesn't have to be. Want someone to help you figure out how to do it well but don't have much money for a huge campaign? I know just the person who can help: Marian Schembari. She's smart, young, energetic, knowledgeable about social media, full of ideas, outspoken, direct, and funny.

    She's offering Twitter critiques that provide personalized and actionable tasks that will make you immediately more effective once you complete them. Here's how it works:

    • E-mail her with your Twitter handle (translation for newbies: Twitter name) and a brief summary of what you want to accomplish with your online presence.


    • Within 2 days, she'll get back to you with a half-hour video critique of your profile, along with a written report with the strategy outlined in the video.


    • You'll also receive a follow-up evaluation of your progress whenever you want, usually 2 weeks after implementation.

    The cost? Only $100. Even for someone new to freelancing without a large budget, that's affordable. Just do it!


    Monday, July 05, 2010

    Audio Conference on Handling Difficult Authors

    On Thursday, August 12, from 11:30 a.m. to 1 p.m. Eastern time, I'll spill my secrets in an audio conference, sponsored by Copyediting newsletter, on how copyeditors can work with authors who actively resist being edited, don't see the problems that the editor does, or are downright hostile. What are your options, as a copyeditor, when an author digs in his or her heels, and what can you do to avoid an impasse in the first place? You can get more details and register by going here.

    The main topics will be

    • How to set authors at ease at the start of editing


    • How to write effective author queries


    • How to set boundaries with authors who hover


    • How to navigate relationships with prickly authors


    • How to communicate effectively with ESL authors


    • How to turn authors into repeat clients


    • How to deal with authors when a breakup is inevitable

    I have been in publishing for 26 years, the first 11 as a production editor for various publishers, and since then as a full-time freelance copyeditor. I am a medical editor with a specialty in editing manuscripts written by non-native speakers of English. My editing has helped researchers in 20-plus nations get published. I am also the creator and curator of the Copyeditors' Knowledge Base. On Twitter, I am @KOKEdit
    .

    If you can't change your schedule to participate in the audio conference, you can go here to order a CD of the conference. If you can't afford the cost of the conference yourself, you and one or more colleagues can register under one name and make arrangements among yourselves to share the cost. International callers are welcome; consider using VoIP to decrease the cost of your time on the phone. And remember, if you're already self-employed as a freelance editor in the United States, the cost of the audio conference (and the audio CD, if you purchase it) is a business expense that you can write off on your income tax forms.

    Get ready to pick up your phone and learn from the comfort of your employer's office, your home office, or your home. If you've wanted to improve your relationships with authors, this is the conference for you.


    Friday, July 02, 2010

    Twitter Tip: Résumés and Business Cards

    I'm reading a great new book, The Twitter Job Search Guide, by Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib (published by JIST) so that I can eventually review it. (It's taking me a long while, not because the book is boring or a tough read but because I have so little spare time.) Meanwhile, I found a good tip in it that editorial freelancers might want to take advantage of:

    List your Twitter handle (account name) on your business cards, résumé, and LinkedIn profile.


    I'd add that you should also list it on your business web site and wherever else your business profile appears online, such as directories of those in your profession or members of a professional association.

    I'm on Twitter all the time, mostly for business purposes, but it hadn't occurred to me to include my Twitter handle (@KOKEdit) on my business cards or résumé, even though I list it on my LinkedIn profile and on my web site. Including your Twitter handle on all of your project-seeking materials, including e-mail signatures, is a great idea because potential clients can then follow you on Twitter and get a sense of who you are, what your outlook on work and your profession is, and how you think.

    Take a look at how I've incorporated my Twitter handle into my résumé (near the top of it).

    Maybe including your Twitter handle on everything you can think of seems like a minor detail, but these days, it's important to take advantage of every possible tool to help potential clients to find you.


    Friday, June 18, 2010

    Social Media Platforms as Marketing Tools for Freelancers

    I use Facebook, LinkedIn, Bluesky, and Mastodon, in addition to my own website, as part of my business presence. If you're a freelance editorial professional, I think that you should do so too.

    To learn what X (formerly known as Twitter) did for me and to read instructions for how to get it to do the same for you, read my article in volume 25, issue 2 of the AMWA Journal. I believe so strongly in the usefulness of such social media platforms that I was once one of the people who serve as the official voice on X for both the Council of Science Editors and the Board of Editors in the Life Sciences.

    The book I've coauthored that I've recently posted about here—my first ever authorship of a book produced by a traditional publisher—came my way solely because of X. The book's publisher found me on X, liked how I represented myself and my skills, asked me to contract with them first as a copyeditor and then as a developmental editor, and then offered me the chance to be a coauthor.

    My Facebook page is in my personal name, not my business's name. That's because when I signed up for Facebook, I wasn't aware that businesses could have Facebook profiles, and by this point, I don't want to have to do the work of setting up a business profile and then to have to remember to post only nonwork stuff on my namesake profile and only work stuff on my business profile. I do post the occasional personal note on Facebook, such as announcing that I believe I have the sweetest husband in the world, but I don't believe that that reflects negatively on my professionalism. After all, editorial professionals do sometimes have life partners. ;-) But generally, I post information and links about the publishing industry, science publishing, freelancing, and health-care news ... because I am a full-time freelance copyeditor, working mostly with medical manuscripts. Some of my clients have friended me there; lots of my colleagues have. I like Facebook because it's much more up-to-the-moment than my fairly static business website is. As I did with X, I believe so strongly in the usefulness of Facebook that I was once one of the people who managed the Facebook pages of the Council of Science Editors and the Board of Editors in the Life Sciences.

    LinkedIn, for me, serves as a more traditional-feeling venue for showcasing my résumé, work background, and related information. I think it's an excellent tool especially for freelancers who don't yet have their own business websites; the free version of LinkedIn will let you display all that you need to without the headaches of setting up and maintaining a website. Your profile will, though, have pretty much the same look as everyone else's on LinkedIn, which isn't the case on your own business website. You can establish your authority and reputation on LinkedIn by participating in group discussions and sharing your expertise when less-experienced folks ask questions. And you can use LinkedIn to find out information about potential corporate clients by studying their profiles.

    I figure that through my website, potential clients get a good idea of my professional qualifications. Through Facebook and platforms like Bluesky and Mastodon, they can get a fairly real-time sense of what it's like to work with me and deal with me. Let's face it: Many of us have fired clients because even though they offered plenty of work, they treated us shoddily. It would be great to be able to determine ahead of time whether a potential client is going to be hell to work with or out of touch with industry best practices. Shouldn't I give potential clients the chance to see whether, in addition to being well qualified, I'm also pleasant to deal with and knowledgeable about current events and trends in the fields I work in?


    Tuesday, June 15, 2010

    An Answer to Haters of Comic Sans

    You know who you are. Comic Sans is mad as hell and isn't going to take it anymore.


    Wednesday, June 09, 2010

    What Do I Use Twitter For?

    My article "I'm On Twitter: Now What Do I Use It For?" is in the current issue of the AMWA Journal (volume 25, issue 2). AMWA (American Medical Writers Association) members can read it here; nonmembers can access it at this link (PDF).

    As I say in the article, "Twitter is ... a place to keep up with industry news, learn what industry leaders are doing and thinking about, make new client contacts, and meet and build online relationships with colleagues," and I explain ways to do these things. My industries are publishing and, more specifically, medical publishing, and Twitter is a wonderful tool for me to use in keeping up with those industries.

    What do you use Twitter for?


    Monday, June 07, 2010

    My New Book!

    I heard back from the publisher today about my additions to the book I'm getting coauthor credit on:

    The manuscript looks fine to me . . . send me an invoice and we'll get your final payment in the works. [The book was a work-for-hire project.]

    I'm glad you enjoyed this project. On our end, you really saved us with the quick turnaround time and quality work. Certainly, as we need books updated in the future—some of those TechCareers publications are about ready to be updated for second editions—we'll be happy to kick some of that work your way.

    We'll keep you posted as events warrant on Taking Charge . . . we'll do everything we can to make you and Karen [my coauthor] media darlings!

    That made my week! I couldn't have asked for more. I got praise, the promise of more writing work, and the promise of publicity for the book. The publisher, TSTC [Texas State Technical College] Publishing, doesn't have a page up on its web site yet for this new (second) edition of the book, and the current page for the first edition (for which I wasn't a coauthor) is down while the web site is being redone. But here is the publisher's blog post about the book.

    The publishing intern who wrote that post also assisted me in doing some of the research for the second edition, and I've asked that she be given credit on the title page as researcher. My publisher has agreed. I'll have a short bio and a head shot on the back cover.

    The first edition was 236 pages and cost $40-something. The new edition will be longer, but I don't know the estimate page count yet or the price. If you're interested in getting a copy because someone in your family will soon be a brand-new college student, the ISBN is 978-1-934302-83-5. The book is scheduled to be available this coming September.


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