Why You're Not Getting New Clients Through Social Media

I know that some of you, seeing the title of this post, are rolling your eyes and thinking something like this: Good grief! There she goes again, yammering on about social media. But this post is for exactly you, to give you an idea or two about why I yammer on.

If you've only dipped a big toe into the pool of social media and are wondering why new clients haven't responded by showering you with project offers, this post from the blog Writing Thoughts explains why. What it says does not apply to writers alone; it's on target for editors and other editorial pros too.

If you think Twitter is only for self-centered people telling the world about what they ate for lunch or bought at the shopping mall, this blog post by effervescent Marian Schembari explains why it's for much more than that.

Lesson: Social-media platforms are just like profession-related associations and e-mail discussion lists—you have to build relationships. If you expect clients and projects to fall into your lap without your having built relationships, you'll be disappointed . . . and poor.

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