This marketing practice—one of many I engage in—always pays off.
Already this month, several clients I haven't heard from in a while, mostly international researcher-authors who need ESL (English as a second language) editing of their medical-journal manuscripts, have e-mailed me after getting a greeting card and asked me to edit a manuscript for them. One physician-researcher from China, whose surgical techniques and research appear to be impeccable, though her English definitely is not, e-mailed me yesterday:
Yesterday, I received your best wishes—a happy new year card. I am excited very much! I have received two gifts from you, a cup* and the card. The three [business] cards of you have been sended to my friends. I inform them to e-mail you if they have papers to edit. If I have paper to edit I will e-mail you too. You are my best partner. I am successful with your help in the past time.† I also appreciate you very much.
Of course I e-mailed her right back:
What a delightful message! Thank you so much for giving my business cards to your friends. You have given me a great gift by recommending my editing to them.
I couldn't have wished for a better response to mailing out the cards than from that one author. From her alone, I got my business cards passed along in person to three other researcher-authors and I got three enthusiastic recommendations. Imagine how many potential clients could end up with my contact information if all 57 greeting-card recipients did the same: 171! Even if only some of them do so, that's wonderful.
*Another of my marketing practices is to send a KOK Edit coffee/tea mug to a new client.
†After I conducted an ESL edit of the author's last research article, the journal she submitted it to accepted it for publication. That was the first time any of her research articles had been published in a U.S. medical journal, which was a prestigious accomplishment for her.
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