Getting Unstuck from the Editorial Mire

Publishing consultant Iva Cheung has posted her coverage of the panel discussion of project management at the recent national conference of the Northwest Independent Editors Guild. This point from Cheung’s write-up struck me as most important:

Sometimes we all find ourselves so mired that we feel we don’t have time to plan ahead or hire someone to help, but that attitude is self-defeating, said [panelist John] Marsh. “Take the time now, even if you are very pressed, to save time later on.”

Besides applying to project management, Marsh’s advice applies to several other facets of editorial work:

• We get attached to our slowpoke ways of doing things and tell ourselves that we don’t have time to learn faster ways, such as using macros and wildcard searches, using new-to-us software, and using Microsoft Word templates and styles. We wind up working far too many hours on a project and may lose money because our client won’t pay for time that wasn’t in the project budget.

• We get stuck working with clients who pay very low rates, rarely pay in a timely manner, are too demanding, and/or treat us shabbily in other ways. We tell ourselves that we don’t have time to look for better clients. We wind up with financial worries and decreased self-esteem.

• We work ridiculously long hours to finish a huge project, paying penalties of sleep deficits and poor mental and physical health. But if we take just a little time upfront and determine whether we can ask for an extended schedule or hire a subcontractor (or both), we might not end up frazzled or burned out.

• We mistakenly believe that marketing (1) is all about coming across as self-important, (2) requires a huge time investment and thus is intimidating or not doable, (3) is only for marketing experts, and/or (4) doesn’t really work for editorial professionals. Not surprisingly, not too many new clients will find us when we think like that . . . because they don’t know we exist.

Do make time to find ways out of the mire. Getting unstuck feels great, will keep burnout at bay, and will make your joy in your work evident to your clients—which will bring clients back to you for more projects.