'Never Mind!' Yeah, Right
Never mind! We didn't really mean to perpetuate the stigma surrounding children's mental health and neurologic disorders.
That's in effect what the New York University Child Study Center is now saying about its controversial ad campaign about such disorders, which it has canceled. Dr. Harold S. Koplewicz, the center's founder and director, is quoted in today's New York Times as saying that though some parents of children with the targeted disorders (autism, attention-deficit/hyperactivity disorder [AD/HD], Asperger syndrome, bulimia, depression, and obsessive-compulsive disorder) liked the ads, the center "heard from some parents who are working day and night to help their children, and the way they read the ransom messages was that they weren’t doing enough."
You betcha that's the way we read those ads, doc! You conveniently forgot to say anything about how those ads perpetuated stigma and made parents—and the children who might have seen the ads—feel hopeless. I guess you thought that that part wasn't worth mentioning.
But your center will be planning another awareness-raising campaign, and I'm afraid I don't have much faith that the new ads will be much better. I get the strong impression from today's Times story and from last week's story that you enjoy publicity, even if it's negative, and that your attitude toward children's mental and behavioral disorders is stuck in the dark ages.
Hey, doc ... this mother of a teenager with AD/HD and depression, wife of a man with AD/HD, and daughter-in-law of a man with AD/HD will be watching you. Make sure that you get it right this time.
Updated at 1:39 p.m.: Here is the study center's statement about the discontinued ad campaign.
Updated at 9:10 p.m.: New York Times columnist Judith Warner, whose opinions as expressed in her "Domestic Disturbances" column I often agree with, pinpoints why so many parents of children with mental health and neurologic disorders were so outraged by the ad campaign. Here is my comment on that column.
ADHD ADD depression autism Asperger syndrome OCD bulimia neurobehavioral disorder ad campaign New York University Child Study Center EditorMom


















